Corset queen to represent Cointreau
September 12, 2007 
Although Dita von Teese is famous for stripping from her corset and bathing in a Martini glass, the burlesque dancer has been asked to act as the new global ambassador for Cointreau.
The corset queen has been signed up as the brand representative for at least two years.
Cointreau said that Ms von Teese incarnates the brand's famous "be cointreauversial" slogan, citing her personality, her sensuality, her provocative grace and her unique style.
"We are delighted to have sealed such a relationship with Dita Von Teese," said Justin Weston, Cointreau's international director. "She is a magnificent woman who combines elegance and extreme refinement with a certain daring sensuality. I cannot wait to reveal the ideas that emerged from our partnership discussions."
"For me, Cointreau is a quintessentially French brand, a product which transcends fashions and trends. I love its delicate taste contrasting with its strong personality. It is true that we were made to join forces around a cocktail glass!" said corset-loving Dita Von Teese.
© Adfero Ltd
