Corset-style case comes with pink Nokia
December 13, 2006
Nokia has managed to raise NZ$100,000 (£35,000) for The Breast Cancer Research Trust through the sale of a limited edition handset.
The pink Nokia 6101 phone, launched in New Zealand last month, has proved to be hugely popular with customers, with NZ $20 from the sale of each phone going to the charity, helping to raise one of the largest single donations in recent times.
But it is not only the phone that has proved massively popular with customers. Trelise Cooper, a major sponsor of The Breast Cancer Research Trust, designed a corset-style phone purse included with all pink Nokia 6101 phones.
Bruce Howe, general manager of Nokia NZ, said: "Breast cancer is the most common cause of cancer amongst women in New Zealand so we are extremely glad that this money will be used to help fund ongoing research into the disease.
"The pink Nokia 6101 phone and Trelise's phone purse have proved very popular. There is currently only very limited stock available in New Zealand so consumers will need to be quick to snap up the pink flip phone and Trelise's stylish purse from Vodafone authorised dealers."
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